Fresh grain baking for everyone!

Well, it’s been quite the ride over the last 60 days or so. On top of the busy holiday season, we’ve ramped up with a new distributor in Eastern Canada — Neal Brothers Foods. They are going to be a GREAT partner on our mission to bring wholesome fresh grain baking to tons of family kitchens. As they say at P&G, it’s all about distribution.

Of course, we can be on every organic grocery shelf in the country, but that is only half the job. People need to actually TRY it. And for that to happen, they need to know what they are buying, and why it is different and better (and more expensive).

We know that when a someone first understands our product and then tries it they often become a HUGE fan. But communicating our difference and getting that trial on the grocery store shelves is a challenge. This is true for any product but much more so for a truly unique product like ours (and without the P&G budgets).

So hand in hand with our expanding distribution, we have redesigned our packaging—a great new look, bi-lingual across Canada and, a first for us, clear communication of what is called our brand proposition.

With GRAINSTORM, you are baking wholesome, real food, because your main ingredient—the flour—is fresh, authentic pre-industrial food. You simply can’t get this quality from scratch unless you grind your own organic heritage grains.

So now we are communicating this difference clearly and prominantly, right on the package for all grocery shoppers to see.

We couldn’t be more excited. A great new distribution partner and great new packaging…let the fresh-ground organic ancient grain revolution begin! :-)

NOTE: the images you see on our website are of our English-only package because it is clearer for our English-only website audience at this point. All Canadian packaging is now bi-lingual!